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For everybody "raised on radio" -- and that's everybody brought up in the thirties, forties, and early fifties -- this is the ultimate book, combining nostalgia, history, judgment, and fun, as it reminds us of just how wonderful (and sometimes just how silly) this vanished medium was. Of course, radio still exists -- but not the radio of The Lone Ranger and One Man's Family, of Our Gal Sunday and Life Can Be Beautiful, of The Goldbergs and Amos 'n' Andy, of Easy Aces, Vic and Sade, and Bob and Ray, of The Shadow and The Green Hornet, of Bing Crosby, Kate Smith, and Baby Snooks, of the great comics, announcers, sound-effects men, sponsors, and tycoons.
In the late 1920s radio exploded almost overnight into being America's dominant entertainment, just as television would do twenty-five years later. Gerald Nachman, himself a product of the radio years -- as a boy he did his homework to the sound of Jack Benny and Our Miss Brooks -- takes us back to the heyday of radio, bringing to life the great performers and shows, as well as the not-so-great and not-great-at-all. Nachman analyzes the many genres that radio deployed or invented, from the soap opera to the sitcom to the quiz show, zooming in to study closely key performers like Benny, Bob Hope, and Fred Allen, while pulling back to an overview that manages to be both comprehensive and seductively specific.
Here is a book that is generous, instructive, and sinfully readable -- and that brings an era alive as it salutes an extraordinary American phenomenon.
- Sales Rank: #1048605 in Books
- Published on: 1998-10-13
- Released on: 1998-10-13
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 6.25" w x 1.50" l,
- Binding: Hardcover
- 535 pages
From Publishers Weekly
Before it fell victim to the voracious adolescence of television in the late 1950s and early 1960s, American radio was the country's dominant cultural force. It served as a testing ground for new advertising and marketing models, created huge celebritiesAJack Benny and Fred Allen, for exampleAand installed programs such as Amos 'n' Andy and You Bet Your Life in America's cultural pantheon. There have been several attempts to create a popular history of the medium's Golden Age but none quite as successful as Nachman's book. Organized thematically rather than chronologically, the 24 chapters cover everything from radio's domestic comedies ("Nesting Instincts") and the quiz-show phenomenon ("Minds Over Matter") to the medium's dependence on ethnic types ("No WASPS Need Apply"). A syndicated humor columnist and reporter on the arts, Nachman also presents vivid portraits of radio's major figures and a few of its fascinating minor ones, including maverick comic Henry Morgan and horror maven Arch Obler, the Rod Serling of his day. Nachman doesn't shy away from such issues as racism and sexism; throughout he stresses the overarching theme that radio has served as a national conscience and a socioeconomic mirror. He takes such delight in chronicling the medium's rise and fall that even readers raised away from radio will understand why a whole generation projected their imaginations onto this vast sonic canvas. Photos.
Copyright 1998 Reed Business Information, Inc.
From Kirkus Reviews
A sharp, nostalgic homage to the golden era of radio, told as both a memoir and a social history. Nachman, a columnist for the New York Times syndicate, attempts to explain just how radio came to define American pop culture from the 1920s to the '40s by examining the personalities, genres, and behind-the-scenes politics of network radio productions. As the earliest tycoons (like George Washington Hill of the American Tobacco Company and barn broadcaster Dr. Frank Conrad) contributed to radios availability and mass-market appeal, a boom began that drew talent of varying degrees and generated a patriotic hype not unlike that which surrounds todays information superhighway: radio was to be the American medium that would bring culture and democracy around the globe. Instead, it introduced advertising to the country and created the formatssoap operas, news, sports, variety, sitcom, and dramathat remain in popular entertainment to this day. Nachman recalls the 30 remarkable years of radios reign by remembering the programsinspired first by vaudeville, then by Broadwaythat he enjoyed as a child: from the sassy satirist Fred Allen (the David Letterman of radio) to the fluffy but arousing teen-girl dramas like Junior Miss. Mirroring the countrys domestic politics, radio programs of that era attempted to sweeten immigrant stereotypes and launch antiracist images of blacks (in what Nachman calls a rather thin rainbow coalition): the Italian immigrant comedy Life with Luigi, the blue-collar characters in The Life of Riley, and the Jewish family in The Goldbergs all told the immigrant story with bursts of ethnic humor and staunch American patriotism. Beulah, a show about a black maid, tried to honor black culture (while using white actorsa practice that happily died out early on). Still lovable despite its flaws, network radio through Nachmans eyes is a treat. A humorous account of a radiophiles memory and longing for the return of the lost era. -- Copyright ©1998, Kirkus Associates, LP. All rights reserved.
Review
...[a] captivating, highly personal book.... With the amplitude of a Ken Burns television documentary and with the added asset of a keen sense of comic proportion, the author takes the reader step by step through the story of radio, which he calls "the ultimate populist medium." -- The New York Times, Mel Gussow
...an adoring, nostalgic, and anecdote-stuffed history of radio's golden age.... Nachman has a superb knack for ... vivid shorthand description, which keeps the book briskly moving along. -- The Boston Globe, Scott Alarik
Clearly Nachman ... did extensive research and conducted many interviews, and he has spared the reader few of his findings. -- The New York Times Book Review, Ruth Bayard Smith
Most helpful customer reviews
7 of 7 people found the following review helpful.
Relive the days when radio was king...
By Eddie Landsberg
I really love this book... Its a great read... neither overly scholarly (as in Zzzzzzzzzzzzz...) nor overly wishy washy like some titles that might come to mind. Its just one of those books you can sit back, read and enjoy. In the process you'll get a great overview of the rise and fall of radio... you'll meet the stars and the personality in front of and behind the mic, from the actors and executives, right down to the writers and sound effects men. - - I'm not sure if one could call it definitive... but for sure whether its definitive or not, it tells the story well and is re-readable as many of those classic radio shows are still relistenable. - - All in all, if you're a die hard "OTR" buff and want to know who played so and so in episode 154 of a certain radio show, its original airdate, and when it re-aired... the book probably isn't for you... - - If, however, to hear the story of radio as a whole, relive this golden age, and experience it not only from the perspective of the people who made it, and the generation that grew up on it this is one must have piece of literature - - (...to boot, almost all of my favorite radio shows were covered... atleast in brief !)
4 of 4 people found the following review helpful.
Good starting point for casual readers on "Old Time Radio"
By Edison McIntyre
This review is based on the hardcover version.
This is neither a formal history of American radio's "Golden Age" (c.1928-1950), nor is it a book likely to please every "Old Time Radio" fanatic who wants elaborately detailed accounts of his favorite programs and performers. Gerald Nachman came of age in the waning days of bigtime network radio; he fondly remembers the medium; and he tries to convey some of his warm regard (dare one call it "nostalgia?") for the people and broadcasts that have most impressed him. For those who were not "raised on radio" (or, more likely, grew up in the later decades of disc jockeys and "talk"), the book provides an introduction to the basics of Old Time Radio.
Nachman affectionately hits the high points with chapters on Jack Benny, Fred Allen, and Bob Hope, a paean to the ultimate radio soap opera, "One Man's Family," and insightful analyses of such cultural icons as Walter Winchell, the Quiz Kids, Burns and Allen, Arthur Godfrey, and others who made a medium that (along with the movies) dominated American popular culture in the 1930s and 1940s. His assessment of the "Amos `n' Andy" controversy - should African-Americans be offended or flattered by two well-meaning white comedians in aural blackface? - is on the mark. On the other hand, Nachman doesn't put enough emphasis on Orson Welle's 1938 "War of the Worlds" broadcast, which demonstrated the power of radio to scare the hell out of casual listeners; but there are numerous other books on that phenomenon. One also can quibble that there's not a chapter about commercial radio's efforts to popularize "high culture" - e.g., Arturo Toscanini, Sigmund Spaeth, the Metropolitan Opera - although Nachman does mention them in passing. Most of the chapters are devoted to specific entertainment genres - soap operas, kids' shows, dramatic series and serials, quiz programs, musical/variety shows, westerns, etc. - and cover major performers and programs in each.
As one might expect, Nachman bemoans the demise of "live" network radio in the 1950s and 1960s, as Americans turned from prime-time listening to prime-time viewing. If the book has a major failing, it's a lack of information about and understanding of American radio audiences and why they largely abandoned network radio for television. A chapter on audiences and the radio ratings systems might have been appropriate - but, again, this is not a history so much as an "appreciation."
Nachman cites several interviews and includes a long list of books he apparently consulted for his own work; but since there are no footnotes, it's difficult for a non-specialist to judge if there are as many factual errors here as other reviewers claim. (By the way, Adlai Stevenson WAS a presidential contender in 1960, at least until John F. Kennedy locked up the Democratic nomination; but there was no primary "election night" prior to Winchell's departure from network radio that year, so he couldn't have made his on-air comment, comparing Stevenson with Christine Jorgenson, quite as Nachman relates it.)
Still, Nachman writes in a lively, easy-flowing style; his chapters are well-organized and self-contained, short enough for casual reading. All in all, "Raised on Radio" is a good introduction for younger readers (born after 1960, shall we say) to the basics of Old Time Radio, a good place to get one's bearings before tackling more specialized books and, of course, listening to the programs themselves.
11 of 11 people found the following review helpful.
A must for anyone raised on radio.
By El Tigre TA Esmitz
I come at this book from an oblique angle. Yes, I was definitely raised on radio shows like "The Great Gildersleeve" and "Fibber McGee and Molly," but I was born in 1971, twenty years after the demise of the medium! Thanks to a nostalgia program called "The Big Broadcast" on the Washington DC public radio station WAMU, however, every Sunday night for years I was drawn out of my 1980s media world (of The Empire Strikes Back and The Dukes of Hazzard) and into the wonderfully different, off-beat universe of vintage radio.
Like my father, forty years before me, I was a kid with a radio hang-up, who's head spun around with the adventures of "The Shadow" (in reality, wealthy man-about-town Lamont Cranston) and who thrilled to stories of "Suspense!" None of my friends...not one...had any idea that this world recaptured from the past existed. That had its advantages: I could use any routine from Jack Benny or Fred Allen and claim it as my own. But it had its disadvantages as well. Radio was filled with loveable characters and great shows...you want to talk about them! Being one of the tiny minority of my generation who knew who Sheriff Matt Dillon was, I was all alone.
Until now! Gerald Nachman's book RAISED ON RADIO is like having a great conversation with the world's biggest old-time radio authority...and enthusiast! I haven't listened to some of these shows in ten years, and yet its amazing how well I remember the VOICES when Mr. Nachman quotes an old gag or piece of dialogue. That's the magic of radio: the voices approach you intimitely, and your imagination takes flight. Whether you are 27 (as I am) or 72 (and you listened to the original broadcasts of "Mercury Theater on the Air" or "Dragnet") the voices are probably still echoing in your memory. Mr. Nachman's book is a great key to open that closet of remembrances in your head: a closet as jam-packed as ever Fibber McGee's was!
Thank you, Gerald Nachman!
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